Why Do Companies Fail?

There are a variety of reasons a company might fail. Perhaps the more pressing question woud be – what are successful companies doing right?

When a company relies directly upon its workers to generate revenue, then the company’s first priority should be making those workers happy. Happy workers are productive workers and productive workers form the structure for a business to succeed.

The adult entertainment industry, like most companies today, are so bottom-line focused, so driven toward the almighty buck that they are forgetting where that almighty buck is coming from; the hard work of all those little people that they look down upon. Bullying tactics in efforts to gain complete control, are all they seem to know.

In shifting their mindset toward cam models being just as important to the industry as customers, this will, no doubt, start to have an impact on all aspects of the business from productivity, creativity right down to the mood and attitude of the very core of the operation, the workers and the revenue they generate. Working for a company whose focus is solely on the customer, feeling they’ve been placed on the backburner, the worker’s level of commitment remains low. The company does nothing for me. Why should I work my ass off for them? When the worker is an independent subcontractor, it’s even easier to lose interest or feel that you should be treated better. The option to quit and work somewhere else is as simple as a few mouse-clicks away.

Some examples of  where websites in this industry, overall, are failing, are as follows:

Facilitating our ability to earn money should not be an afterthought, it should be an initial plan.

Most webcam sites have rules against mentioning social networking sites, for fear that the performer will attempt to take the members off the platform and use that medium to divert them to another one. Somewhat understandable, as advertising money can be lost this way. Perhaps then, there should be a way for them to easily contact members, especially those with whom they have retained as regulars over the years, without having to send out self-composed e-mails to less than ten members at one time because the system doesn’t allow for more than that. Hint, hint, Streamate. 😉

There is a toll-free number for the members to call and 24/7 online support. For the performers, there is an e-mail address that we can use or an online form that we have no proof was sent to them. Members get immediate assistence. We have to wait. I had tech issues that kept me from earning revenue for about 3 days one time. I tried contacting support but it took 11 days for themn to get back to me, despite the urgency I noted in the subject line of the message. I had to work out the problem myself and it cost me money to do this. The issue was not even with my computer, rather their encoder. Would online support or a toll-free number to call have solved this faster so that I could get back online quickly, in order to give them 65% of  revenues generated through my work on the platform? Hell yes!

A friendly, helpful, knowledgeable, prompt and professional response always rates high with customers. A response that looks like it was jumbled together in as quick a timeframe as possible, impresses noone.

It’s very easy to lose momentum when you’re treated badly. Miserable workers are representative of the company’s priorities. If the company treats its employees like dirt, productivity will decrease. If workers feel they are being lied to, cheated, manipulated, made to feel stupid, they will not be at their best, they will not give 100%. In an industry so heavily reliant on customer service (let’s call it that), no camsite could survive on a constant turnover of performers. Customers will follow the girls. Studios (or agencies) are only good for short-term gain.

Let’s revisit this thought in 6 months time.